I am Mexican, graduated in Graphic Design at the Mexican University. I am 41 years old and have 19 years of experience. I worked in Vale Euro RSCG as Graphic Designer, Leo Burnett as Associate Creative Director, Terán\TBWA as Senior Associate Creative Director, Anónimo as Partner & Chief Creative Officer. Today I'm Partner & Chief Creative Officer in Oro Negro.

In the advertising industry I have won more than 300 awards in the most important creative festivals: Cannes Lions, One Show, IAB, Effie, El Ojo de Iberoamérica, FIAP, El Festival del Sol and Círculo de Oro.

In 2012 my work as an illustrator was exhibited in Camden London. My poems and illustrations have been published in the following magazines: Origami of CONACULTA, Harper’s Bazaar, Elle, Gratzia, TCLY, Cool Hunter, among others.

In 2014 I founded Oro Negro, an independent advertisement, design and innovation firm, which won at the Cannes Lions festival in 2018.

In 2017 I founded Judas, jewelry brand, published by L’Officiel and Cool Hunter. Judas was invited to join the Association of Mexican Jewelers because of its creative proposal and disruptive design.

I live in Mexico City.